Do you know what your product or service really costs you to produce and offer to the public? Do you know the costs of production? The market demand for your product? How about the markup you want to put on the product? These factors help determine the price of your product.
You can't determine the price of your product or service until you know what it costs you to produce it. You need to know the direct and indirect costs associated with your product in order to set the correct price. Direct and indirect costs are those costs that you can attribute to your product and those you attribute to your company at large. This article should help you!