1. Business & Finance

Orb Audio

Reader Submissions: Successful Small Business Strategies During the Recession

From Ethan Siegel

 Orb Audio

Orb Audio

Website URL 

Orb Audio

What We Did 

Orb Audio is a high-end home theater and speaker manufacturer who has a unique business model that eliminates the middleman and passes the savings along with the consumer.

About Our Company 

Small businesses that survived the recession (so far) found ways to replace lost sales. Whether it was with new products or new markets, it does not take a lot to have a positive impact on small business earnings. One thing Orb Audio did right was to expand our overseas marketing to benefit from the declining US dollar. Just as the US economy was starting to slow down, we invested more in international marketing and we were able to replace most of our lost domestic sales. Finding one or two new sources of revenue is often more than enough to offset a general decrease in sales and that has been our strategy in this recession.

Tips and Tricks 

  • Find new markets for your products.
  • Consider expanding overseas even if your business is small.

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