1. Business & Finance

The Godwin Group

Reader Submissions: Successful Small Business Strategies During the Recession

From Audrey L. Godwin

 The Godwin Group

The Godwin Group

Website URL 

The Godwin Group

What We Did 

The Godwin Group is one of the South's leading marketing communications firms. They specialize in brand management, advertising, integrated marketing, and reputation management.

About Our Company 

The clients of the Godwin Group who rode out the recession well focused on the target market that they served by re-visiting the core values and retooling the vision and results. They continued to market and deliver on the brand promise.

Those clients put their financial resources behind those budget line items that were absolutely necessary to allow them to continue to generate revenue, gross profit, and cash flow.

Tips and Tricks 

  • Put your financial resources behind the budget items that are absolutely necessary that allow you to generate revenue, gross profit, and cash flow.
  • Focus on your target market and deliver on your brand promise.

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